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Sales Increase 3% At Physicians Formula

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By: TOM BRANNA

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Physicians Formula Holdings reported 2011 sales rose 3.1% to $80.9 million. The gain was driven by an increase in gross sales of color cosmetics, launch of the skin care line and a reduction to the returns provision. The company also stated that its products achieved 9% point-of-sale growth for the 52 weeks ended Dec. 24, 2011, whereas the overall masstige color cosmetics category only grew 3%, both per AC Nielsen food, drug and mass dollar sales data. During the same time period, Physicians...

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